Search Engine Optimisation Services
About SEO
Search Engine Optimisation (Optimization if
you're in the USA) or SEO is a process by which the internal and
external factors of a web site are adjusted to gain high search
engine results for key word and key phrase searches. Search
returns can sometimes be referred to as organic.
The majority of internet traffic is driven by the major
commercial search engines: Google, Yahoo and MSN / Bing. Google
attracts approximately 60% of worldwide searches at 37 billion,
with Yahoo (8.5 billion) and Microsoft (2.2 billion). A number
of country-specific search engine companies have also become
prominent in their own territories; for example Baidu in China,
Guruji in India, Yandex in Russia.
High positioning within the search engines invariably leads to
websites receiving an increase in traffic. This results in 78%
of users abandoning their search if on the first 3 pages they
don't provide answers to their questions which is why high
search engine placement is essential. A massive 28% will not
even consider scrolling past page 2 of the results.
High traffic will therefore be converted to
revenue through increased sales, advertising revenue, referrals,
votes or whatever call to action is used on the landing page.
Professional Search Engine Optimisation yields high organic
returns (70 - 75% of search engine users prefer organic search
returns to sponsored links or PPC) which in turn can deliver
very powerful results.
Any company or individual that promises "guaranteed top
results", "submission to thousands of search engines and
directories", "instant results", "permanent top positions" or
anything similar is more than likely not knowing what they're
doing and are worth avoiding. It is impossible for anyone to
guarantee that your site will achieve number one position unless
they run the search engine results or unless the top ranking is
for a keyword or key phrase that exists only on your site - this
is known as a 'Googlewhack'.
The most anyone can do is to prepare the way for high search
engine placing by using best white-hat practices to put into
place the necessary components for success. Search Engine
Optimisation is a dynamic discipline with engines regularly
adjusting algorithms and other external issues (over which you
or your Search Engine Optimization company will have no
influence whatsoever). For example, the optimisation being
carried out by your competitors.
Search Engine Optimisation is not an exact science but with
experienced professionals like SEO Web Worx you can be assured
we have our fingers on the pulse and react to changes rapidly.
Professional, successful search optimization is a
multi-disciplined process involving a large combination of
professional skills. Copywriting, web design, web development,
marketing, advertising and analysis are all required to achieve
a focused and well-executed Search Engine Optimisation project.
When considering our SEO services for your website please consider the following key factors:
Keywords and phrases: If your message is well-defined, then your keywords and phrases will bring you visitors
Search Engine Preparation: Obstacles to search engine spiders and inappropriate Search Engine Optimization damaging code. Small coding differences can make a big difference.
Content: It is said that "content is king". In the case of Search Engine Optimisation there are many who would agree.
Structure: Search engines respect
structure and they like to know what's important about your
organization.
Link Popularity: Google and the other search engines
determining sites importance by the links from external sites.
To sum up, natural, organic search engine
optimisation is an ongoing, holistic, systemic process that will
never allow itself to be rushed. Those that do will pay the
price......
